{"id":1052,"date":"2023-02-01T13:00:05","date_gmt":"2023-02-01T13:00:05","guid":{"rendered":"https:\/\/portfolios.gremmi.fr\/?page_id=692"},"modified":"2023-10-24T12:47:37","modified_gmt":"2023-10-24T12:47:37","slug":"competence-concevoir-but-1a","status":"publish","type":"competence-but","link":"https:\/\/portfolios.24.gremmi.fr\/?competence-but=competence-concevoir-but-1a","title":{"rendered":"Comp\u00e9tence Concevoir &#8211; BUT 1A"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Description :<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Concevoir ou co-concevoir une r\u00e9ponse strat\u00e9gique pertinente \u00e0 une probl\u00e9matique complexe :<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li>en optimisant la responsabilit\u00e9 sociale et environnementale de l\u2019organisation<\/li>\n\n\n\n<li>en s\u2019int\u00e9grant aux \u00e9cosyst\u00e8mes physiques et num\u00e9riques des parties prenantes<\/li>\n\n\n\n<li>en s\u2019appuyant sur les usages et les modes de communication observ\u00e9s<\/li>\n\n\n\n<li>en enrichissant sa d\u00e9marche de connaissances sociologiques, esth\u00e9tiques, culturelles et inter-culturelles<\/li>\n\n\n\n<li>en pr\u00e9sentant de fa\u00e7on convaincante la r\u00e9ponse propos\u00e9e, en fran\u00e7ais, en anglais ou dans d\u2019autres langues<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Situations professionnelles :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prestataire : Livrables sous forme de recommandation strat\u00e9gique, dans une approche de communication ou de conception de produit \/ service.<\/li>\n\n\n\n<li>Organisation traditionnelle : Direction marketing, communication, DPO, CRM\u2026 dans une entreprise, une administration ou une association.<\/li>\n\n\n\n<li>Start-up : Les livrables sont utilis\u00e9s de fa\u00e7on it\u00e9rative pour am\u00e9liorer le produit cr\u00e9\u00e9 par l\u2019organisation, am\u00e9lioration pilot\u00e9e par un product owner.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Apprentissages critiques, niveau 1\u00e8re ann\u00e9e :<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Concevoir une r\u00e9ponse strat\u00e9gique<\/p>\n<\/blockquote>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AC12.01<\/strong> | Concevoir un produit ou un service en terme d\u2019usage et de fonctionnalit\u00e9<\/li>\n\n\n\n<li><strong>AC12.02<\/strong> | Construire la proposition de valeur d\u2019un produit ou d\u2019un service<\/li>\n\n\n\n<li><strong>AC12.03<\/strong> | Proposer une recommandation marketing (cibles, objectifs, points de contact)<\/li>\n\n\n\n<li><strong>AC12.04<\/strong> | Proposer une strat\u00e9gie de communication<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">SAE S1 :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SA\u00c9102 \u2013 Concevoir une recommandation de communication num\u00e9rique<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">SAE S2 :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SA\u00c9202 \u2013 Concevoir un produit ou un service et sa communication<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ressources S1 :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R101 : Anglais<\/li>\n\n\n\n<li>R102 : Anglais Renforc\u00e9<\/li>\n\n\n\n<li>R105 : Strat\u00e9gie de communication et marketing<\/li>\n\n\n\n<li>R106 : Expression, communication et rh\u00e9torique<\/li>\n\n\n\n<li>R117 : Projet personnel et professionnel<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">Ressources S2 :<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R201 : Anglais<\/li>\n\n\n\n<li>R202 : Anglais Renforc\u00e9<\/li>\n\n\n\n<li>R205 : Strat\u00e9gie de communication et marketing<\/li>\n\n\n\n<li>R219 : Projet Personnel et Professionnel<\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"template":"","ac_annee":[23],"competence_ac":[30],"parcours_ac":[],"class_list":["post-1052","competence-but","type-competence-but","status-publish","hentry","ac_annee-but-1a","competence_ac-concevoir"],"acf":[],"_links":{"self":[{"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=\/wp\/v2\/competence-but\/1052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=\/wp\/v2\/competence-but"}],"about":[{"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=\/wp\/v2\/types\/competence-but"}],"wp:attachment":[{"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1052"}],"wp:term":[{"taxonomy":"ac_annee","embeddable":true,"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fac_annee&post=1052"},{"taxonomy":"competence_ac","embeddable":true,"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcompetence_ac&post=1052"},{"taxonomy":"parcours_ac","embeddable":true,"href":"https:\/\/portfolios.24.gremmi.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fparcours_ac&post=1052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}